Research Methods For Business 7th Edition By Uma Sekaran & Roger Bougie (Wiley)

Research Methods For Business 7th Edition By Uma Sekaran & Roger Bougie (Wiley)

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Shabbir Ahmed: FUUAST MBA Student (Abdul Haq Campus-Evening,2019-2022) (1947shabbir@gmail.com)

Case: The Laroche Candy Company 15
The scientific approach and alternative approaches to investigation 18
Defining and refining the problem 33
The critical literature review 51
Theoretical framework and hypothesis development 71
Elements of research design 95
Interviews 111
Data collection methods: Observation 126
Administering questionnaires 142
Experimental designs 165
Measurement of variables: Operational definition 193
Measurement: Scaling, reliability and validity 206
Sampling 235
Quantitative data analysis 271
Quantitative data analysis: Hypothesis testing 300
Qualitative data analysis 332
The research report 353
Appendix: Examples 368
Report 1: sample of a report involving a descriptive study 368
Report 2: sample of a report offering alternative solutions and explaining the pros and cons of each alternative 371
Report 3: example of an abridged basic research report 373